Unexpected Works isn’t a tagline or a position. It’s a promise.
We have a simple belief — Unexpected Works. It means that the best idea is the one you never saw coming. The thing that catches you so off guard that you can‘t look away. And the only path to genuinely unexpected works is through creativity. Not just what passes for creativity because it answers a brief, looks the part and helps everyone sleep at night. But creativity that is foreign, surprising and interesting enough to cause jaws to drop and sales to soar. It’s having the fresh perspective and raw energy to bring something into the world that no one’s ever seen before. We’re talking about the courage to shake things up and maybe even tear a few things down. And knowing that what most would call the finish line is where the real work starts.
Meet the Senior Exec team.
Love the work
2022 was the year New Zealand businesses resumed operations and kicked things back into gear. And DDB Aotearoa was no different. The year was filled with a slew of accolades, including not 3, not 4, but 5 Agency of the Year titles. Some of the most notable included EFFIES Most Effective Agency, Cannes NZ Agency of the Year and D&AD NZ Agency of the Year. To top things off, we also nabbed an elusive Black D&AD Pencil; the second ever in New Zealand history.
In 2023, we continue to top the charts. Spikes NZ recognised us as NZ Agency of the Year, for our 3rd year running. Campaign Brief also saw us tied 1st place for The Work 2023. And just a few months ago, ‘Correct the Internet’, the UN-backed initiative saw us win multiple lions at Cannes, including a rare Glass Lion shortlist; the hallmark of culture-shifting creativity. All helping DDB Worldwide nab Cannes Network of the Year 2023; a first for the network. Come back soon to hear about our 2024 work. We’re busy making it.
DDB is part of DDB Worldwide, an Omnicom company.
We have offices in Sydney and Melbourne and are part of the DDB Group, which is also made up of TRACK, Tribal, DDB Remedy and Mango.