Lion - Emerson's
Emerson’s, the grand-daddy of New Zealand craft beer was feeling it’s age. It’s old world charm had lost its shine amidst the magpie ‘chasing the next new craft brew’ mentality.
Thanks to one tiny travelling pub - kitted out with tiny dartboard, tiny piano and bartender – it was a huge hit as soon as it hit the road. The country was fascinated; following its journey, clamouring to spend some quality time over a pint in it. Inspiring an instant thirst and spike in sales for Emerson’s that hasn’t stopped since.