We’ve always measured our countries success in our achievements. But more and more the world needs those who do good, not just, those who do great. So, let’s encourage Kiwis to be true to their New Zealand values by becoming the beer that inspires Kiwis to be better at being Kiwi. 

This isn’t just a campaign, this is a bigger platform that all our sub-brands can sit under. Through it, we’ll tell stories of New Zealand's Finest, not just the All Blacks, or the Mountain Climbers or the world champion free divers, but the Kiwis who succeed in whatever they do, because they stay true to the New Zealand character that’s in all of us.