DDB Aotearoa

Insight and Idea

In 1981, being diagnosed with HIV was a death sentence. By 2019, medical advancements have made HIV treatable, and when treated, HIV cannot be passed on, not even through childbirth. So, to change how the world thinks about HIV, we did the unthinkable - we gave people living with HIV the opportunity to create life. For World AIDS Day 2019, we launched Sperm Positive: The World’s First HIV Positive Sperm Bank. It instantly created a worldwide conversation about the reality of HIV, changing people’s perceptions of the virus. Now, Sperm Positive isn’t just removing stigma – it’s changing an entire industry, as fertility clinics in New Zealand have started accepting HIV-positive donors. To date, 27 HIV-positive donors have joined, and 30 HIV-free mothers have registered as recipients. 

Channels

PR
Digital
Social
Online Film
Press

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