Tourism New Zealand's first global campaign in two years, this integrated campaign spans film, digital experience and interactive OOH, enticing audiences to explore Aotearoa New Zealand via unexpected and alluring glimpses of the destination’s unique people and place.

The concept of manaakitanga is central to the campaign, and we were privileged to work in partnership with RUN Aotearoa to ensure te ao Māori and tikanga Māori was incorporated throughout everything we created – from strategy to production.

View the 19 unique experiences here.