DDB Aotearoa

 

L&P is the iconic Kiwi summer drink that plays an important part in the most loved, chilled, Kiwi moments e.g the classic summer barbie, or fish and chips on the beach. 

Kiwis are uniquely understated and chilled.

L&P is a classic Kiwi drink. So we decided to turn Kiwi ‘Chilledness’ into an L&P feeling, that people want to drink in more often.

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