Life Needs More Sport

Life is full of problems, be it a lazy boyfriend, an argumentative teenager or a flatulent co-worker. If only our lives had the kind of solutions only sport can provide to make them a little better.

The Life Needs More Sport campaign takes everyday situations and injects the quirks and quandaries of sport into them to bring a smile to people’s faces. The six spots directed by Scoundrel’s award-winning director, Ric Cantor, cover a wide range of sport from golf to rugby, each using unique aspects of sport to solve the everyday problems Kiwi’s face. Each ad is capped off with commentary from Kiwi cricketing icon, Ian Smith, who provides the voiceover on all six ads.

Working with the wonderful team at Sky we feel we have created a campaign that Kiwi’s will not only relate to, but love as much as they love sport.