DDB New Zealand

Insight and Idea

The previous three ads in the popular 'Imagine' campaign inspired people to imagine what they’d do if they won Lotto. But, for the fourth instalment we wanted to help people imagine how it would feel to win. But as the old saying goes, you don’t know what you’ve got till it it’s gone…

Not many ads in New Zealand get an announcement in the Herald and it’s a privilege to get such a reception. Which in big part is again thanks to director Tim Bullock, film company Scoundrel, post-production company Blockhead, Music from Beatworms and sound design from Franklin Road. All talented teams who also produced the previous commercial, Armoured Truck.
But of course, the most important partner in creating this work is the wonderful team at Lotto.


Broadcast and online film


Up Next