DDB New Zealand
Speight's The Dance
Insight and Idea
Beer ads have a long history of showing guys enjoying a brew, often at the expense of everything else. Spouses, commitments and those less worthy have often been fodder for blokey heroes who earn their beer through some feat of strength, cunning, comedy or a combination of the three.
The decision to get away from those well-worn tropes provided an opportunity for Speight’s to modernise what it means to be a mate.
We follow the story of two workmates who seem to be teaching each other to dance. We meet their wider group of mates, who stay after work to offer unsought critique. Mastering dancing quickly becomes their group project, and they approach it with the same laconic attitude you’d expect at Thursday night training for the 3rd-division social footy team.
And after much trial and error we discover what all the effort was for, and just how much it means to all involved.
Broadcast and online film