We needed to develop a consistent way of making Vodafone NZ’s digital services and products more understandable and engaging for Kiwis. Through our new platform; ‘Go you,’ we positioned Vodafone as the wingman, providing the tools to help New Zealanders, go. 

Naturally, the frontman had to be Hayden 2030, a regular, everyday Kiwi ‘you,’ just from the future. In each story, Hayden 2030 travels back in time to the exact moment his younger self made the smart choice of buying a Vodafone product, to give himself a well-deserved pat on the back, and conveniently, sell us on their life-altering new product.