A heart-warming campaign telling the story of a nutcracker with big dreams and demonstrating how it doesn’t have to cost the world to mean the world.

Nigel is the lovable central character, with a special wish - realised with the help of a little girl’s imagination and a gift from The Warehouse.

The fully integrated campaign spans across multiple media outputs including a digital experience, outdoor, social and more.

nigel.thewarehouse.co.nz